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Intermediate 35 min4 steps

Competitive Intelligence Sprint

A 4-step workflow to build a complete competitive picture — from landscape mapping to win/loss analysis to sales enablement.

1

Run Deep Competitive Intelligence

Start with a comprehensive intelligence sweep on your top competitors — positioning, pricing, strengths, and weaknesses.

Deep Competitive Intelligence System
Competitive AnalysisCowork
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Act as a senior competitive intelligence analyst. I'm uploading two datasets: 1. Competitor reviews (customer feedback across multiple competitors) 2. Market share breakdown by company and segment Analyze both files and produce a complete Competitive Intelligence Dossier: **Section 1 — Market Landscape** - Current market share distribution (table + key observations) - Who is gaining share vs. losing share, and why - Under-served segments (high potential, low current penetration) **Section 2 — Competitor Profiles** (one per named competitor in the data) - Perceived strengths (from reviews) - Recurring complaints / weaknesses - Customer sentiment score (positive/negative/neutral ratio) - Top 3 reasons customers choose them - Top 3 reasons customers leave them **Section 3 — Positioning Map** - Plot competitors on 2 axes I'll define: [AXIS 1, e.g. Price] vs. [AXIS 2, e.g. Ease of Use] - Identify white space in the market **Section 4 — Strategic Attack Vectors** - Where is our company best positioned to steal share? - Which competitor is most vulnerable right now and why? - Top 3 messaging angles that address documented competitor weaknesses **Section 5 — Recommended Actions** (prioritized, with rationale) My company: [YOUR COMPANY NAME] Our product: [PRODUCT/SERVICE DESCRIPTION] Our current position: [MARKET SHARE % OR 'CHALLENGER / LEADER / NICHE']
2

Map the Full Competitive Landscape

Build a full landscape map showing where each competitor plays and the white space you can own.

Full Competitive Landscape Map
Competitive AnalysisCowork
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Using both the competitor reviews and market share data I'm uploading, build a complete competitive landscape package. My company: [YOUR COMPANY NAME] My product: [PRODUCT OR SERVICE] My target customer: [IDEAL CUSTOMER PROFILE] My #1 business goal right now: [GOAL, e.g. grow SMB segment, defend enterprise] **Deliverable 1: Competitive Landscape Table** Columns: Company | Market Share | Sentiment Score | Biggest Strength | Biggest Weakness | Trending (↑↓→) **Deliverable 2: Positioning Map (text)** Place all competitors on a 2×2 grid: [DIMENSION 1] (x-axis) vs. [DIMENSION 2] (y-axis) Highlight where we sit and where the white space is. **Deliverable 3: Threat Assessment** Rank competitors by threat level to us (High / Medium / Low) with 1-sentence rationale each. **Deliverable 4: Battle Card (per top competitor)** For each High-threat competitor: - Their top sales pitch - Our best counter-narrative - 3 discovery questions that reveal our advantages - Landmine to plant (question that makes their weakness visible) **Deliverable 5: 90-Day Competitive Action Plan** Top 3 moves we should make in the next 90 days based on this data.
3

Run Win/Loss Analysis

Analyze your recent wins and losses against specific competitors to identify the real decision criteria.

Win/Loss Analysis Framework
Competitive AnalysisCowork
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Analyze my recent win/loss deal data and identify patterns that can improve our win rate. Product: [PRODUCT NAME] Market segment: [SMB / MID-MARKET / ENTERPRISE] Average deal size: [$ AMOUNT] Sales cycle length: [X WEEKS / MONTHS] For each deal, I'll provide: Outcome (Win/Loss) | Competitor we lost to or beat | Deal size | Industry | Key reason noted by rep Deal data: [PASTE YOUR WIN/LOSS DATA] Please produce: 1. **Win Rate Summary** — overall %, by competitor, by deal size, by industry 2. **Top Win Patterns** — what's common across our wins? (competitor, deal size, industry, rep-noted reasons) 3. **Top Loss Patterns** — same analysis for losses 4. **Competitive Win Rates** — head-to-head: us vs. each named competitor 5. **The Hardest Competitor to Beat** — who beats us most and why 6. **Easiest Win Profile** — describe the ideal deal we almost always win 7. **3 Recommendations** to improve win rate in the next quarter
4

Sharpen Your Messaging Architecture

Update your positioning and messaging to address the competitive gaps and differentiation opportunities uncovered.

Brand Messaging Architecture
Marketing & SEOWord
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Build a complete brand messaging architecture for [COMPANY NAME]. Company context: - What you do: [DESCRIPTION] - Core customers: [ICP] - The problem you solve: [PAIN POINT] - How you solve it: [YOUR APPROACH] - Key differentiators: [WHAT MAKES YOU UNIQUE] - Company values: [3-5 VALUES] - Brands you admire (voice): [EXAMPLES] - Tone you want to avoid: [EXAMPLES] Build: 1. **Brand Promise** — The single commitment your brand makes to every customer. One sentence. 2. **Positioning Statement** — Internal: "For [TARGET], [BRAND] is the [CATEGORY] that [BENEFIT] because [REASON TO BELIEVE]." 3. **Value Proposition** — External: the customer-facing version of your positioning. Tested for clarity with the "grandma test" (would a non-expert understand this?). 4. **Messaging Pillars** — 3 thematic pillars that support the value proposition. Each pillar: - Claim - 3 proof points - Customer language (how they'd say this in their own words) 5. **Audience-Specific Messaging** — How the core message shifts for: [PERSONA 1], [PERSONA 2], [PERSONA 3]. 6. **Elevator Pitches** — Three versions: 10-second, 30-second, 2-minute. 7. **Tagline Options** — 5 tagline candidates with brief rationale for each. 8. **Messaging Matrix** — Reference table showing: audience, their pain, our message, proof point, CTA.
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