Marketing Budget Allocation Model

Prompt

Build a marketing budget allocation model for [COMPANY NAME] for [FISCAL YEAR].

Budget context:
- Total marketing budget: [AMOUNT]
- Revenue target: [AMOUNT]
- Company stage: [STARTUP / GROWTH / ENTERPRISE]
- Primary growth motion: [PRODUCT-LED / SALES-LED / MARKETING-LED]
- Active channels: [LIST CURRENT CHANNELS]
- Historical spend and ROI by channel (if known): [DATA OR 'NO HISTORICAL DATA']
- Team costs included in budget: [YES / NO]

Build the model:

1. **Budget Benchmarking** — What % of revenue should marketing spend be at our stage and model? Industry benchmarks.

2. **Allocation Framework** — Recommended budget split across:
   - Awareness (brand, content, PR): [%]
   - Demand generation (paid, events, outbound): [%]
   - Customer marketing (retention, expansion, advocacy): [%]
   - Technology and tools: [%]
   - Team and agency: [%]

3. **Channel-Level Budget** — For each channel: budget, expected leads, expected pipeline, expected revenue, ROI.

4. **Fixed vs. Variable Split** — What's committed (team, tools) vs. flexible (paid media, events).

5. **Scenario Planning** — What's the impact if budget is cut 20%? What gets cut first? What if we get 20% more?

6. **Monthly Pacing** — How to distribute annual budget by month (accounting for seasonality and launch timing).

7. **Reallocation Triggers** — Pre-define the performance signals that would cause a budget reallocation mid-year.