Demand Generation Strategy

Prompt

Build a demand generation strategy for [COMPANY NAME] for [FISCAL YEAR OR HALF].

Business context:
- Revenue target: [AMOUNT]
- Required pipeline: [AMOUNT OR MULTIPLE OF REVENUE]
- Average deal size: [AMOUNT]
- Win rate: [PERCENTAGE]
- Deals to create: [REQUIRED NEW DEALS]
- Lead-to-pipeline conversion: [PERCENTAGE]
- Marketing budget: [AMOUNT]
- Team: [MARKETING HEADCOUNT]

Build the demand gen strategy:

1. **Pipeline Math** — Work backward from revenue target to define required activities (leads needed, conversion rates at each stage).

2. **Channel Mix** — Recommended allocation across: content/SEO, paid search, paid social, events, email/nurture, community, and partner channels.

3. **Awareness Engine** — Top-of-funnel programs to build brand and create net-new demand. Not just capture existing demand.

4. **Capture Programs** — How to convert demand already in-market: paid search, comparison content, demo requests.

5. **Nurture Architecture** — How to move prospects through the funnel. Trigger-based vs. time-based nurture.

6. **Content Fuel** — What content is needed to power the full funnel. Priority content investments.

7. **Event Strategy** — In-person, virtual, and third-party events. When to sponsor vs. host.

8. **SDR / Marketing Handoff** — When a lead becomes an MQL. SLA between marketing and sales.

9. **Budget Allocation** — Detailed budget split by channel with rationale.

10. **90-Day Sprint Plan** — The first 12 weeks prioritized by speed-to-pipeline.