Customer Retention and Churn Prevention

Prompt

Build a customer retention and churn prevention strategy for [COMPANY NAME].

Business context:
- Product type: [SAAS / SUBSCRIPTION / E-COMMERCE / SERVICES]
- Current churn rate: [MONTHLY OR ANNUAL PERCENTAGE]
- Average customer LTV: [AMOUNT]
- Customer segments: [LIST MAIN SEGMENTS]
- Known churn reasons: [TOP 3 REASONS CUSTOMERS LEAVE]
- Current retention tactics: [WHAT YOU ALREADY DO]
- NPS score: [SCORE OR 'UNKNOWN']

Build the strategy:

1. **Churn Risk Segmentation** — How to identify at-risk customers before they churn. Leading indicators (usage, NPS, support tickets, engagement).

2. **Early Warning System** — A scoring model for churn risk. Threshold for intervention.

3. **Save Plays by Risk Level**
   - High risk: executive outreach, success review, custom retention offer
   - Medium risk: health check call, feature education, success milestone review
   - Low risk: automated nurture, community, peer comparison benchmarking

4. **Onboarding Improvement** — What changes to the first 30 days would reduce early churn most?

5. **Expansion Motion** — How to grow revenue within the existing customer base. Triggers for upsell conversations.

6. **Loyalty Program** — Design a simple loyalty or rewards structure appropriate for the business model.

7. **Win-Back Campaign** — For recently churned customers: timing, message, and incentive structure.

8. **Metrics Dashboard** — Monthly retention metrics to track: GRR, NRR, churn by cohort, NPS trend.