Influencer and Partnership Marketing Plan

Prompt

Build an influencer and partnership marketing strategy for [BRAND NAME] targeting [AUDIENCE].

Brand context:
- Product/service: [DESCRIPTION]
- Target customer: [DESCRIPTION]
- Budget for influencer marketing: [AMOUNT PER MONTH/QUARTER]
- Brand values: [3 VALUES THAT SHOULD BE REFLECTED IN PARTNERS]
- Platforms: [INSTAGRAM / YOUTUBE / TIKTOK / LINKEDIN / PODCAST]
- Past influencer experience: [NONE / SOME — DESCRIBE]

Build the strategy:

1. **Influencer Tier Strategy** — Recommended mix of nano (1K-10K), micro (10K-100K), macro (100K-1M), and mega (1M+) influencers. Rationale based on budget and goals.

2. **Ideal Partner Profile** — Audience fit, content style, values alignment, and engagement rate thresholds.

3. **Discovery Criteria** — How to find and vet influencer candidates. Red flags to screen for.

4. **Outreach Templates** — Cold outreach message (DM and email versions) and follow-up.

5. **Partnership Structure Options** — Gifted / affiliate / paid / ambassador. When to use each.

6. **Brief Template** — Creative brief to send to confirmed partners. What to specify vs. what to leave open for their creativity.

7. **Content Approval Process** — How to review content without stifling authenticity.

8. **Performance Metrics** — What to track: reach, engagement, click-through, conversions, EMV.

9. **Attribution** — UTM parameters, promo codes, and affiliate links setup.

10. **Long-Term Relationship Building** — How to turn one-time partnerships into brand advocates.