Conversion Rate Optimization Audit

Prompt

Conduct a conversion rate optimization (CRO) audit for [PAGE URL OR PAGE DESCRIPTION] at [COMPANY NAME].

Page context:
- Page type: [HOMEPAGE / LANDING PAGE / PRODUCT PAGE / PRICING PAGE / CHECKOUT]
- Current conversion rate: [PERCENTAGE OR 'UNKNOWN']
- Primary CTA: [WHAT THE PAGE ASKS VISITORS TO DO]
- Traffic source: [PAID / ORGANIC / EMAIL / DIRECT / MIXED]
- Target audience: [WHO IS LANDING HERE]
- Biggest known friction point: [WHAT YOU SUSPECT IS WRONG]

Conduct the audit:

1. **Message Match** — Does the page match the expectation set by the ad/email/search result that brought them here?

2. **Above the Fold Analysis** — In the first viewport, does a visitor immediately understand: what this is, who it's for, and what to do next?

3. **Value Proposition Clarity** — Is the primary benefit stated clearly, specifically, and compellingly within 5 seconds?

4. **CTA Analysis** — Number of CTAs, placement, button copy, contrast, and friction in the conversion flow.

5. **Social Proof Audit** — Is there sufficient and credible social proof? Is it placed strategically near decision points?

6. **Objection Handling** — Are the top 3 objections addressed on the page?

7. **Page Speed and Technical** — Any technical issues that might impact conversion (load time, mobile rendering)?

8. **Trust Signals** — Security badges, policies, guarantees visible?

9. **Prioritized Test Roadmap** — Top 5 A/B tests to run, ranked by expected lift and ease of implementation.

10. **Quick Wins** — Changes that don't need A/B testing and can be made immediately.