Customer Journey Mapping

Prompt

Build a detailed customer journey map for [TARGET PERSONA] buying [PRODUCT OR SERVICE] from [COMPANY NAME].

Context:
- Persona: [DETAILED DESCRIPTION — ROLE, COMPANY, GOALS, PAIN POINTS]
- Product/service: [DESCRIPTION]
- Sales cycle length: [DURATION]
- Primary purchase trigger: [WHAT CAUSES THEM TO START LOOKING]
- Deal size: [AMOUNT]
- Known friction points: [WHERE DO DEALS STALL OR PROSPECTS DROP OFF]
- Current acquisition channels: [HOW THEY FIND YOU]

Build the journey map:

1. **Awareness Stage**
   - Trigger: what causes the persona to start searching?
   - Content they consume and questions they ask
   - Channels they use
   - Our optimal touchpoint here: what content/message/channel

2. **Consideration Stage**
   - How they evaluate options
   - Who else is involved in the decision
   - Key comparison criteria
   - Objections that arise
   - Our optimal touchpoint: demo, case study, ROI calculator

3. **Decision Stage**
   - What tips them toward or away from us
   - Procurement and legal involvement
   - Final objections
   - How we close

4. **Onboarding Stage** — First 30 days: what makes a customer successful vs. at-risk?

5. **Expansion Stage** — When and why do they buy more?

6. **Advocacy Stage** — What turns them into a referral source?

7. **Gap Analysis** — Where does our current experience fall short vs. the ideal journey?

8. **Priority Improvements** — Top 3 journey improvements ranked by revenue impact.