Go-to-Market Strategy Builder

Prompt

Build a comprehensive go-to-market strategy for [PRODUCT OR SERVICE NAME] by [COMPANY NAME].

Product context:
- What it is: [DESCRIPTION]
- Core value proposition: [PRIMARY BENEFIT]
- Target customers: [ICP DESCRIPTION]
- Pricing: [MODEL AND PRICE POINTS]
- Competitive landscape: [KEY COMPETITORS]
- Launch timeline: [DATE OR QUARTER]
- Budget: [TOTAL LAUNCH BUDGET]
- Team available: [MARKETING / SALES / PRODUCT]

Deliver a complete GTM strategy:

1. **Market Segmentation** — Which segments to prioritize at launch and which to pursue in phase 2. Rationale based on TAM, accessibility, and willingness to pay.

2. **Positioning Statement** — For target segment: "For [CUSTOMER] who [NEED], [PRODUCT] is the [CATEGORY] that [BENEFIT] unlike [ALTERNATIVE] because [REASON TO BELIEVE]."

3. **Messaging Framework** — Core message, value pillars (3), and proof points for each.

4. **Channel Strategy** — Which channels to use (paid, organic, community, partnerships, sales). With rationale for each and budget allocation.

5. **Launch Plan** — Week-by-week for the first 90 days:
   - Pre-launch (demand generation)
   - Launch week (activation)
   - Post-launch (retention and expansion)

6. **Sales Playbook** — ICP definition, outreach cadence, demo script, objection handling.

7. **Success Metrics** — Pipeline, activation, retention, and revenue targets for 30/60/90 days.

8. **Risks** — Top 3 things that could derail the launch and contingency plans.