Client Testimonial Request System

Prompt

Help me build a system to consistently collect powerful client testimonials.

My service: [DESCRIPTION]
Typical client: [DESCRIPTION]
Where testimonials will be used: [WEBSITE / LINKEDIN / PROPOSALS / ALL]
Current testimonial situation: [NONE / A FEW / NEED BETTER ONES]

1. **Testimonial Request Email** — Sent at project close. Warm, specific, makes it easy. Includes 3 guiding questions so they write something useful (not just "great to work with!").

2. **Guiding Questions** — Questions designed to elicit outcome-focused testimonials:
   - What was the situation before we worked together?
   - What specifically made the experience valuable?
   - What result did you achieve?
   - Who would you recommend me to?

3. **LinkedIn Recommendation Request** — Short, friendly. Includes a draft they can edit.

4. **Draft Testimonial** (to offer as a starting point) — A strong testimonial they can use as-is or modify. Written in their voice based on what you know about the project.

5. **Video Testimonial Ask** — A script for requesting a 60-second video testimonial from your best clients.

6. **Follow-Up Message** — If they don't respond in 10 days.

7. **Testimonial Display Guide** — How to use testimonials effectively: placement on website, format for proposals, and how to highlight the most relevant ones for each context.

8. **Review Platform Strategy** — Which platforms matter for your niche (Google, Clutch, LinkedIn, G2) and how to get reviews there.