Brand Voice and Style Guide

Prompt

Create a brand voice and writing style guide for [COMPANY NAME].

Brand context:
- What the company does: [DESCRIPTION]
- Target audience: [PRIMARY CUSTOMER]
- Brand personality (as you'd describe it): [3-5 ADJECTIVES]
- Brands with a voice you admire: [EXAMPLES]
- Brands whose voice you want to avoid: [EXAMPLES]
- Key products or services: [LIST]
- Common content types produced: [EMAILS / BLOG / SOCIAL / ADS / DOCS]

Create a comprehensive brand voice guide:

1. **Voice Pillars** — 3-4 defining voice characteristics. For each: what it means, what it sounds like in practice, and what it does NOT mean.

2. **Tone Spectrum** — How our voice shifts across contexts (support email vs. product launch vs. legal notice).

3. **Word Choice** — Words we use / words we avoid. Industry jargon policy. Preferred terminology for our products and customers.

4. **Grammar and Style Preferences** — Oxford comma, em dashes, sentence length, capitalization rules, and other house style decisions.

5. **Before and After Examples** — 5 rewrite examples showing off-brand vs. on-brand for common content types.

6. **Content Checklist** — A quick reference for writers to self-edit against our voice before publishing.

7. **Quick Reference Card** — One-page cheat sheet version of the full guide.