Product Description Writer
Content & WritingCopilot Chatproduct descriptioncopywritinge-commercemarketingB2B
Prompt
Write compelling product descriptions for [PRODUCT NAME] by [COMPANY NAME]. Product details: - What it is: [PRODUCT DESCRIPTION] - Key features: [LIST 4-6 FEATURES] - Primary benefit: [THE MAIN PROBLEM IT SOLVES] - Target customer: [WHO BUYS THIS] - Price point: [PRICE OR PRICE RANGE] - Competitors: [WHAT ELSE THE CUSTOMER MIGHT BUY] - Tone: [TECHNICAL / APPROACHABLE / LUXURY / DIRECT] Write: 1. **Short description** (50 words) — For search results, ads, and quick-scan contexts. Lead with the primary benefit. 2. **Medium description** (150 words) — For product listings and landing pages. Benefits-first, features as proof. 3. **Long description** (300 words) — For PDPs and sales pages. Full story: problem, solution, proof, differentiation, CTA. 4. **Bullet point version** — 6 punchy bullets for Amazon-style or comparison pages. 5. **B2B pitch version** (if applicable) — ROI-focused, addresses business outcomes and objections. For all versions: - Lead with what the customer gains, not what the product has - Use sensory and specific language - Address the top objection naturally within the copy - Include a clear call to action