Back to Library

Product Description Writer

Content & WritingCopilot Chatproduct descriptioncopywritinge-commercemarketingB2B

Prompt

Write compelling product descriptions for [PRODUCT NAME] by [COMPANY NAME].

Product details:
- What it is: [PRODUCT DESCRIPTION]
- Key features: [LIST 4-6 FEATURES]
- Primary benefit: [THE MAIN PROBLEM IT SOLVES]
- Target customer: [WHO BUYS THIS]
- Price point: [PRICE OR PRICE RANGE]
- Competitors: [WHAT ELSE THE CUSTOMER MIGHT BUY]
- Tone: [TECHNICAL / APPROACHABLE / LUXURY / DIRECT]

Write:

1. **Short description** (50 words) — For search results, ads, and quick-scan contexts. Lead with the primary benefit.

2. **Medium description** (150 words) — For product listings and landing pages. Benefits-first, features as proof.

3. **Long description** (300 words) — For PDPs and sales pages. Full story: problem, solution, proof, differentiation, CTA.

4. **Bullet point version** — 6 punchy bullets for Amazon-style or comparison pages.

5. **B2B pitch version** (if applicable) — ROI-focused, addresses business outcomes and objections.

For all versions:
- Lead with what the customer gains, not what the product has
- Use sensory and specific language
- Address the top objection naturally within the copy
- Include a clear call to action

More from Content & Writing

Content & Writing

Long-Form Blog Post Writer

Write a comprehensive, SEO-optimized long-form blog post on the following topic. Topic: [BLOG POST TOPIC] Target audience: [WHO WILL READ THIS] Primary keyword...
Copilot Chat
Content & Writing

Email Newsletter Creator

Write a professional email newsletter for [NEWSLETTER NAME / COMPANY]. Newsletter details: - Edition: [NUMBER OR DATE] - Primary topic: [MAIN STORY OR THEME] -...
Outlook
Content & Writing

White Paper Ghost Writer

Write a professional white paper on [TOPIC] for [COMPANY NAME] targeting [TARGET AUDIENCE]. White paper details: - Core argument or thesis: [WHAT POSITION ARE ...
Word
Back to Library