Executive Ghostwriting — Thought Leadership Article

Prompt

Write a thought leadership article to be published under [EXECUTIVE NAME]'s name in [PUBLICATION / LINKEDIN / INDUSTRY OUTLET].

Executive background: [TITLE, COMPANY, AND 2-3 SENTENCES OF BACKGROUND]
Topic: [ARTICLE TOPIC]
Core argument: [THE POINT OF VIEW OR THESIS]
Personal story or experience to anchor it: [SPECIFIC ANECDOTE OR EXAMPLE]
Data or insights to include: [ANY STATS OR PROPRIETARY INSIGHTS]
Target reader: [AUDIENCE DESCRIPTION]
Desired length: [WORD COUNT]
Publication: [WHERE IT WILL APPEAR]

Write the article:

1. **Hook** — First paragraph that earns the read. A provocative claim, a surprising stat, or a vivid scene. No preamble.

2. **Personal Credibility Anchor** — Why is this person qualified to make this argument? Show, don't tell.

3. **Core Argument** — Make a clear, specific, arguable point. Not a platitude.

4. **Supporting Evidence** — Data, examples, and reasoning. Challenge conventional wisdom.

5. **Nuance** — Acknowledge the counterargument and address it directly. Makes the piece more credible.

6. **Practical Takeaway** — What should the reader do or think differently after reading?

7. **Closing** — Memorable final thought. End on conviction, not a hedge.

Write in the executive's voice: [DESCRIBE VOICE — DIRECT / ANALYTICAL / STORYTELLING / PROVOCATIVE]