White Paper Ghost Writer
Content & WritingWordwhite paperthought leadershipB2Bresearchwriting
Prompt
Write a professional white paper on [TOPIC] for [COMPANY NAME] targeting [TARGET AUDIENCE]. White paper details: - Core argument or thesis: [WHAT POSITION ARE YOU TAKING] - Key problems it addresses: [LIST 2-3 PROBLEMS] - Evidence and data to include: [ANY STATS, STUDIES, OR EXAMPLES YOU HAVE] - Desired length: [NUMBER OF PAGES] - Tone: [AUTHORITATIVE RESEARCH / ACCESSIBLE GUIDE / STRATEGIC BRIEF] - Desired reader action: [WHAT SHOULD THEY DO AFTER READING] Structure: 1. **Executive Summary** (1 page) — The problem, our position, and the implications. Busy readers stop here — make it count. 2. **Problem Statement** — Frame the challenge with data and real-world examples. Build urgency. 3. **Current Landscape** — How are most organizations approaching this today? What are the gaps? 4. **Our Framework/Approach** — The core intellectual contribution of this white paper. Proprietary if possible. 5. **Evidence and Case Studies** — 2-3 examples validating the approach. 6. **Implementation Guidance** — Practical steps readers can take. 7. **Conclusion and Call to Action** — Summary and next step. Include: sidebar callouts, data visualizations described, pull quotes. Avoid: marketing language, product pitches in the body, unsubstantiated claims.