Competitive Pricing Response Playbook

Prompt

A competitor just made a pricing move. Help me build a rapid response playbook.

The competitive pricing change:
[DESCRIBE WHAT THE COMPETITOR DID — price cut, new free tier, bundle change, etc.]

Competitor: [COMPETITOR NAME]
Our product: [YOUR PRODUCT NAME]
Our current pricing: [YOUR PRICING SUMMARY]
Customers most at risk from this change: [DESCRIBE THE SEGMENT OR TYPE]

Please build a rapid response playbook:

**1. Threat Assessment** — how serious is this move? (High / Medium / Low) and why
**2. At-Risk Segments** — which of our customer segments or prospects is this designed to poach?
**3. Immediate Talking Points** (for today's customer calls)
   - What to say when customers ask about it
   - What NOT to say
   - How to reframe the comparison
**4. At-Risk Account Actions** — what should CSMs do in the next 48 hours?
**5. Counter-Move Options** (ranked by recommended timing):
   - Immediate (this week)
   - Short-term (this month)
   - Strategic (this quarter)
**6. Things NOT to Do** — reactive moves that would hurt us
**7. Message to the Sales Team** (ready to paste in Slack)