Sales Battle Card Builder
Competitive AnalysisClaudebattle cardsales enablementcompetitiveobjection handling
Prompt
Build a complete sales battle card for when we compete against [COMPETITOR NAME]. Our product: [YOUR PRODUCT NAME] Our ICP: [IDEAL CUSTOMER PROFILE] Deal context: [TYPICAL DEAL STAGE WHERE THIS COMPETITOR APPEARS — e.g. final 2, early evaluation] What I know about this competitor: [PASTE WHAT YOU KNOW: their pricing, features, typical sales tactics, customer profile, weaknesses] Battle card format: **1. The Trap** — the one question that reliably reveals our advantage over them **2. Their Pitch** — how they typically sell against us (1-2 sentences) **3. Our Counter-Narrative** — how we reframe the comparison **4. Feature Comparison** — top 5 differentiators (ours vs. theirs) **5. The Landmine** — a question we can plant that makes their weakness visible without attacking them directly **6. Top 3 Objections** we hear when they're in the deal, and our response to each **7. Reference Profile** — the type of customer who chooses us over them **8. Red Flags** — signals this deal is at risk of going to them **9. Winning Move** — the single most effective thing reps should do when this competitor is in the deal