Competitor Website & Messaging Analyzer

Prompt

Analyze competitor website copy and marketing messaging I've collected.

Our company: [YOUR COMPANY NAME]
Our tagline/value prop: [YOUR CURRENT TAGLINE OR VALUE PROP]
Our target customer: [YOUR ICP]

Competitor messaging (paste homepage hero, tagline, and key benefit claims for each):

Competitor 1 — [NAME]:
[PASTE THEIR COPY]

Competitor 2 — [NAME]:
[PASTE THEIR COPY]

Competitor 3 — [NAME]:
[PASTE THEIR COPY]

For each competitor, identify:
1. Their core value proposition (1 sentence)
2. Who they're clearly targeting (inferred ICP)
3. The emotions they're leading with
4. Claims that are vague or unsubstantiated
5. Messaging that is genuinely differentiated

Then produce:
- **Messaging Overlap Map** — what are all of them saying? (commoditized messaging to avoid)
- **White Space** — what nobody is saying that our ICP probably wants to hear
- **Messaging Recommendations** — 3 angles we should test that would stand out