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Win/Loss Analysis Framework

Competitive AnalysisClaudewin/losssales analysiscompetitivedeal strategy

Prompt

Analyze my recent win/loss deal data and identify patterns that can improve our win rate.

Product: [PRODUCT NAME]
Market segment: [SMB / MID-MARKET / ENTERPRISE]
Average deal size: [$ AMOUNT]
Sales cycle length: [X WEEKS / MONTHS]

For each deal, I'll provide: Outcome (Win/Loss) | Competitor we lost to or beat | Deal size | Industry | Key reason noted by rep

Deal data:
[PASTE YOUR WIN/LOSS DATA]

Please produce:
1. **Win Rate Summary** — overall %, by competitor, by deal size, by industry
2. **Top Win Patterns** — what's common across our wins? (competitor, deal size, industry, rep-noted reasons)
3. **Top Loss Patterns** — same analysis for losses
4. **Competitive Win Rates** — head-to-head: us vs. each named competitor
5. **The Hardest Competitor to Beat** — who beats us most and why
6. **Easiest Win Profile** — describe the ideal deal we almost always win
7. **3 Recommendations** to improve win rate in the next quarter

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