Pricing Strategy Review

Prompt

Conduct a pricing strategy review for [PRODUCT OR SERVICE NAME] at [COMPANY NAME].

Current pricing context:
- Current price(s): [LIST CURRENT TIERS AND PRICES]
- Pricing model: [PER SEAT / USAGE-BASED / FLAT FEE / ETC.]
- Key competitors and their pricing: [COMPETITOR PRICING IF KNOWN]
- Win rate on price: [WHAT % OF LOSSES ARE PRICE-RELATED]
- Discounting behavior: [HOW OFTEN AND HOW MUCH]
- Target customer segment: [DESCRIPTION]

Analyze and recommend:

1. **Pricing Model Assessment** — Is the current model aligned with how customers derive value? Identify any mismatches.

2. **Competitive Positioning** — Where do we sit in the market? Should we be premium, parity, or value?

3. **Value Metric Analysis** — What is the best metric to price on (seats, usage, outcomes)? Recommend the optimal value metric.

4. **Packaging Options** — Design 2-3 tier options (Good/Better/Best) with feature allocation rationale.

5. **Price Sensitivity Assessment** — Based on win/loss patterns, where is the elasticity? What price changes can the market bear?

6. **Monetization Gaps** — Are there value-add services or features we're giving away that customers would pay for?

7. **Implementation Roadmap** — How to roll out a price change without damaging existing customer relationships.