Crisis Communications Response Plan

Prompt

Develop a crisis communications response plan for [COMPANY NAME] in response to the following situation:

Crisis description: [DESCRIBE THE CRISIS — DATA BREACH / PRODUCT FAILURE / LEADERSHIP SCANDAL / REGULATORY ACTION / ETC.]
Discovered: [DATE AND HOW]
Affected parties: [WHO IS IMPACTED]
Current public awareness level: [LOW / MEDIUM / HIGH — HAS IT HIT PRESS?]
Potential legal exposure: [YES/NO AND BRIEF DESCRIPTION]

Produce:

1. **Holding Statement** — A 2-3 sentence statement for immediate release acknowledging the situation without admitting liability. Suitable for posting on website and social media.

2. **Stakeholder Communication Matrix** — For each group (customers, employees, investors, regulators, media), define: message priority, channel, timing, and owner.

3. **Full Customer Notification** — Draft the customer-facing email or letter. Clear, empathetic, action-oriented.

4. **Employee FAQ** — 10 questions employees will ask with approved answers.

5. **Media Q&A Prep** — 8 likely press questions with approved talking points and responses to avoid.

6. **72-Hour Action Checklist** — Hour-by-hour priorities for the response team in the first three days.

7. **Recovery Roadmap** — How to rebuild trust over 30/60/90 days post-crisis.