Change Management Communication Plan

Prompt

Create a comprehensive change management communication plan for [CHANGE INITIATIVE NAME] at [COMPANY NAME].

Change details:
- What is changing: [DESCRIPTION OF CHANGE]
- Who is affected: [AFFECTED GROUPS]
- Timeline: [START DATE] to [END DATE]
- Executive sponsor: [NAME AND TITLE]
- Reason for change: [BUSINESS RATIONALE]
- Biggest resistance expected from: [GROUP OR CONCERN]

Deliver:

1. **Stakeholder Impact Map** — Table showing each affected group, level of impact (High/Medium/Low), current sentiment, and desired sentiment.

2. **Key Messages** — Core narrative for each audience. What do they need to know, feel, and do?

3. **Communication Calendar** — Week-by-week plan from announcement through go-live + 30 days post. Include channel, audience, owner, and message type.

4. **Channel Strategy** — Which message goes through which channel (all-hands, email, manager cascade, intranet, town hall) and why.

5. **Resistance Response Guide** — Top 5 objections anticipated with suggested responses for managers.

6. **Success Metrics** — How will we know the communication plan is working? Include leading indicators.

Write for a communications professional who will be executing this plan.